Hey, hey, hey! Let’s talk about what’s essential. And no, I’m not talking about skincare (although if you have any sweet recs, I’m all ears!). I’m talking about the MUST-HAVE posts you need on your Instagram game as a photographer.
These posts are like your Insta resume and can tell your ideal client so much.
So, listen up! Here’s the first post you NEED:
Let’s get personal! This post should be all about YOU. Yup, that’s right. Share a photo of yourself so clients can put a face to the name. And, if you throw in a carousel of pics of you behind the scenes, it’s even better.
While you don’t need to reveal your deepest darkest secrets, you should give a little speel as to who you are and why you do it.
People are trying to find a way to connect through the screen, and this is a great way to connect.
Number two, what you actually do. Yes, what you do should be in the killer bio that you’ve written but this is a more in-depth look.
Take mine as an example. This post is a part of my ‘best work’. It’s an insight as to what I’m doing on the side and what other services I’m providing to budding photographers.
While Instagram is all about showcasing your best work, this post should be dedicated to a product feature. This can be something you sell on the side, like presets, reel ideas, the list could go on and on. Here I’ve pinned a post that is all about my presets.
If you don’t have anything you’re selling, put together some testimonials.
These don’t have to be lengthy reviews or a thousand 5-star reviews, just any nice words that your clients have said about you and your work.
While I’ve grabbed these from my highlights, this is an excellent example of how to display them.
Where you can, put the respective photo or photos with the review. It’s a great way to show the work that you’re being praised for.
Ok, I saved the best for last. Pinned posts. I love them.
The beauty of pinned posts is that you can choose what you want to display to your ideal client.
But having these three posts I’ve mentioned is the best way to have all this fabulous information readily available to your ideal clients.
You can only have a max of three pinned posts to your gram, so what’d ya know? This has worked out perfectly.
It’s like I planned it or something…
If you loved this blog and feel inspired to revise your gram strategy, wait until you see what I’ve got for you next!In the meantime, follow me on Instagram to stay up to date with the latest.