ā & BOOK THE CLIENTS WHO TRULY VALUE YOUR VISION.
DITCH THE FORMULAS. DROP THE SCRIPT.
CREATE storytelling art that BREATHES, FEELS & evolves
create storytelling
art that breathes, feels & evolves
can i share a juicy tidbit with you?
If youāve ever thought:
āI donāt know how to direct without feeling awkward.ā
āMy work looks like everyone elseās ā how do I stand out?ā
āIām winging it with my client process and I know itās holding me back.ā
ābut weāre gonna work together to fix that, pronto.
Running your wedding photography biz is no walk in the park.
From keeping up with the latest trending Pinterest vibes to cosying up to new couples and submitting features to publications for what feels like the thousandth time, there are so many boxes to tick, iās to dot, and tās to cross.
Until now, the focus has always been on āhow can I attract more enquiries?ā or āhow do I convert more bookings?ā
Whatās the common thread here?
We get hung up on filling up the top of our funnel with enquiries, and once we convert them, we go straight back to refilling it again. The rest of the funnel is left to sort itself out.
But what if I told you thatās where the biggest gap lies? The gap thatās preventing you from celebrating consistent, predictable income month after month?
(No, you donāt have to shoot more weddings or double your rates.)
it's not you, it's your relationships
it's not you, it's your relation-
ships
client retention
is where it's at
news flash:
After 10+ years in the industry and consistently earning multi-six figures every year, Iāve discovered the shiniest, sparkliest golden key to building a sustainably profitable business.
This is not a humble brag but to set the scene and reassure you that you, too, can replicate that success.
And Iāll walk you through my exact framework, so you can start transforming your client experience for impactful storytelling and intentional curationāwith bonus colourful sprinkles on top ācos I hate gatekeeping!
After 10+ years in the industry and consistently earning multi-six figures every year, Iāve discovered the shiniest, sparkliest golden key to building a sustainably profitable business.
This is not a humble brag but to set the scene and reassure you that you, too, can replicate that success.
And Iāll walk you through my exact framework, so you can start transforming your client experience for impactful storytelling and intentional curationāwith bonus colourful sprinkles on top ācos I hate gatekeeping!
client
retention is where it's at
Youāve heard it all beforeāthe guaranteed strategies to skyrocket your wedding photography business and effortlessly scale your incomeāyouāve given them a red-hot go, and maybe youāve even celebrated some results, butā¦
Something still feels a bit disconnected, like there are teeny-tiny hidden holes in your business, leaking losing one potential client at a time.
How do I know this? āCos Iāve been there. Better yet, Iāve got exactly what you need to not only magnetise your dream clients but also turn them into madly loyal review-spamming fans.
skip straight to the good stuff
A course and community centred on
cultivating meaningful, lifelong client relationships to elevate your style and refine your portfolio.
Cultivating meaningful,
lifelong CLIENT
RELATIONSHIPS TO elevate
YOUR STYLE AND REFINE YOUR PORTFOLIO.
CLIENT RESULTS
03.
MODULE THREE: collaboration
Over a series of lessons, you will learn:
- How to practically & mentally prepare for the shoot in the lead-up
- Collaborating closely with other vendors to understand & achieve your clientās vision
- Real-time direction & communication examples
- Natural posing & transitions to ease your clients into the experience
- Complete breakdown of shooting a wedding day, including different lighting conditions
04.
MODULE FOUR: curation
Over a series of lessons, you will learn:
- The most productive workflow for editing, selecting & curating the best images
- How to intentionally & efficiently cull your work for maximum impact
- Purposefully present & deliver your client galleries with the ultimate wow factor
- Confidently requesting client feedback & securing glowing 5-star testimonials
- Leveraging a cohesive, consistent visual identity to boost your recognition
Settle in and feast your eyes ācos hereās the full breakdown, my friend.
what's in the modules?
01.
MODULE ONE: CREATIVITY
Over a series of lessons, you will learn:
- Reconnect with your most authentic self to refine your unique creative style
- Nurture a growth mindset so you never have to shrink yourself
- Practical strategies to overcome comparison & toxic traps
- How to balance innovation with consistency in a trend-driven industry
- Where & how to seek inspiration to continuously grow as a photographer
02.
MODULE TWO: connection
Over a series of lessons, you will learn:
- Complete clarity on who your target market is, including how to attract & serve them
- Basic psychology & the power of empathy to connect with clients on a deeper level
- How to read between the lines to truly understand your clients & their vision
- Building client rapport & trust to set yourself up for success on the wedding day
- Establishing an intentional workflow to build strong foundations & set expectations
what's in the modules
Curated to accompany each module of the Beyond the Pose course.
included bonuses
included
bonuses
Walking you through every step of your client experience journey to guarantee those coveted 5-star reviews.
90-PAGE CLIENT EXPERIENCE GUIDE
01.
Personalisable to your liking, these plug-and-play email templates will make your client communications so much easier. No more overthinking or fiddling around!
CLIENT EMAIL TEMPLATES
02.
Empowering your clients with āI trust you to do your thingā confidence, these questionnaire templates will guide you on what questions to ask and when to ask them.
CLIENT QUESTIONNAIRE
03.
Iāve helped 700+ couples plan their timelines, and this is my holy grail template for keeping everything on schedule and ensuring you cover every angle.
TIMELINE QUESTIONNAIRE
04.
Client-facing touchpoints covered? Letās streamline your backend workflow to complete the picture. Swipe my go-to workflow framework so you can always feel confident and in control!
COMPLETE WORKFLOW
05.
Adding a pop of fun and colour, sharing mood board inspo with your clients is a great way to set expectations and achieve aesthetic goals for yourself and your clients.
MOOD BOARD TEMPLATES
06.
Itās often much easier watching someone do something than them just giving you verbal instructions. This bonus collection of cute live shoot demos is super-easy to follow along, helping you visualise and put everything into practice.
live shoot demonstrations
07.
From the basic must-have poses to the spicy shots, achieve your clientās vision while experimenting with different posing styles to elevate your portfolio.
DIGITAL POSING PROMPT DECK
08.
hey,
i'm ash
Iām an award-winning wedding photographer based in Melbourne, Australia.
When I'm not shooting, I coach hundreds of creatives worldwide to build momentum in their businesses and get the heck outta their ruts.
MEET YOUR REAL AF COACH
hey,
I'm Ash
- Grateful for consistent $300K+ years since pivoting from borderline bankruptcy
- Celebrating a full decade in the biz, with over 700+ weddings and counting
- Featured in over 40 features and publications, on top of a list of awards
Okay, you want the receipts?
An open book, Iām here to keep it real, relatable and relevant for you, no matter where you are on your journey.
Whatever it takes, weāll work bloody hard together to set up your wedding photography business to thrive beyond your wildest imagination.
Always here for you,
Ash xx
why should you care?
FREQUENTLY
ASKED QUESTIONS
FREQUENTLY ASKED QUESTIONS
Iām just starting out; will Beyond the Pose be suitable for me?
Yes, Beyond the Pose is perfect for you if youāre new to the wedding photography industry.
With access to all the step-by-step training, templates, and additional resources, youāll benefit from my 10+ years of experience (and skip the common silly mistakes!š¤)
Iāve been a wedding photographer for a while now; will Beyond the Pose still be beneficial?
Honestly, sometimes we donāt know what we donāt know until someone tells us or we stumble across it. So, a fresh perspective from another experienced wedding photographer (whoās spent years obsessing over cultivating the perfect client experience) always helps!
If youāre unsure if Beyond the Pose is right for you, youāre more than welcome to email me at education@ashleighhaase.com.
Can I join Beyond the Pose if Iām not a wedding photographer?
While the course does focus on wedding photography, itās also suitable for wedding videographers, content creators and non-wedding photographers who are invested in their client experience.
If youāre unsure if Beyond the Pose is right for you, youāre more than welcome to email me at education@ashleighhaase.com.
How will I access the course and community?
Once youāve successfully signed up, you will receive a cute confirmation email to officially welcome you into the course. From there, youāll be given the next steps on how to access everything.š
When will you host the bonus group coaching sessions?
I will schedule the coaching sessions once you join Beyond the Pose and invite you to each.
If you canāt join the live session, donāt worry, Iāll send you the full replay!
Can I join after the 30th of June?
Yes, you can. š However, I canāt guarantee the same bonuses will be available.
If you have any other questions, please email me at education@ashleighhaase.com, and Iāll get back to you ASAP!
forget red-flag clients; let's make you the major green-flag photographer
who everyone wants to work with
Yes, our industry is saturated and competitive, but Iām here to guide you in carving your own path and becoming the dream photographer for your dream clients. It goes both ways, right?
FYI: Iām laying it all out and not holding back on a single drop, so much so that one day I might (secretly) kick myself for helping you race past me to the top.
But what they always say is true: your success is mine too.
JOIN the waitlist for BONUSES š„³
forget red-flag clients; let's make you the major green-flag
photographer
