Being a wedding photographer sometimes feels like being a jack of all trades (and a master of fun). Not only do you need to know your ISOs and DSLRs but you also need to liaise with clients, network with vendors, and – of course – book those weddings! When it comes to getting your name out there, the importance of content marketing can’t be overstated and can really make you stand out.
Content marketing for photographers is all about creating and distributing content to grow your audience. Whether it’s blog posts, newsletters, social media posts, or videos – your content needs to carry a unique and identifiable voice, style, and pitch. That’s one of the key content marketing tips for photographers to keep in mind.
As a wedding photographer, there are a few things to highlight about the importance of content creation. Firstly, it’s cost-effective. Secondly, it can help you find potential wedding couples to work with, answer their questions and build their trust. All of this will help you generate better leads, more conversions and more sales!
People often ask me why content marketing is important for photographers. Content marketing includes information about who you are, what you do, how you do it, where you do it, and your approach to working with clients.
By using it well, you instantly give your potential clients a glimpse into what style photos you take and what it will be like for them to work with you on their wedding day!
So, what is a content strategy as a photographer? And what does a GOOD one look like?! Start by using SEO tools that will help you rank high on search engines and be easily visible to couples looking for wedding photographers. The trick is to do your research and find out what people are already searching for. Moz and Wordstream are good platforms to use to do just that.
You might be surprised to learn how important location-based keywords are on your website and blogs. But here’s the thing: location-based keywords make it easier for your clients to find your business on Google.
These keywords help drive traffic to your business that’s extremely likely to convert (and that’s exactly what you want).
Blogging is as vital and relevant as ever and has the power to create amazing results and leads for your business. Even if you don’t feel like you’re a good writer, you can hire someone to do it for you or just write very short blogs (500 words). If you put in the effort, you will see results.
Blog post ideas for wedding photographers can be easy to come by if you just think about what soon-to-be-married couples are looking for and what they want to know. People are still reading blogs daily and using blogs as a primary source of information to answer their questions! With a good blogging strategy, you’ll begin to see a lot of benefits for your business.
Does that sound weird? What I mean by that is when you create content, remember to create it for your clients – and not for Google. Be genuine, relate with them, and build a connection. You’re a real person behind your brand, after all. And that’s what people want to see. They want to know you’re normal and will be fun to be around on such a momentous day for them. Keep asking yourself: “What does my audience want to know?”
Consistency allows you to create an identity that leaves a lasting impression on your audience, which builds loyalty too. After all, a user is more likely to revisit your platforms when they know what to expect when doing so. For social media, be consistent in your voice, aesthetics and scheduling.
When it comes to video content, short and punchy always wins. As seen with the success of TikTok influencers, 15 to 30 seconds is key. Video is now such a dominant force in the marketing landscape that it’s a very successful tactic if done well – but you don’t need to break your back putting out long, well-crafted videos. Even one clip can do the trick.
Establishing yourself as a wedding photographer in your area can be tricky, but once you understand the importance of content marketing and harness its power, you’ll have a much better chance of getting noticed!
I’m a Melbourne wedding photographer who runs workshops, works on wedding photography content ideas, and offers one-on-one coaching to help other wedding photographers get their first clients and grow their businesses. Is that you? Get in touch here and let’s see how I can help you!