That's where understanding your target audience comes into play. Knowing who you want to work with and what they value allows you to tailor your marketing efforts and messaging to attract the right clients. Cue happy dance.

Think of it like this - if you want to capture intimate elopements in natural landscapes, your messaging and marketing strategies should resonate with adventurous couples who value authenticity and outdoor experiences. By understanding your target audience, you can speak their language, capture their attention, and showcase your unique talent and vision.

The key is to find the balance between valuing your work and attracting dream clients.

By understanding your target audience, how they think, how they behave, and the psychology behind how they "buy", you can develop marketing and pricing strategies that align with their values and budget while also allowing you to sustainably grow your business.