Running a photography, videography, or content creator business isn’t just about shooting pretty things.
It’s writing 1,000 emails (and re-reading them 5 times to make sure you don’t sound like a robot).
It’s curating galleries and wondering if that one image of Uncle Bob on the dancefloor really deserves to stay in there.
It’s figuring out what the heck to post on Instagram without sounding like a cliché.
And don’t get me started on client questionnaires, proposals, workflows, contracts, captions… the list goes on.
It’s no wonder so many creatives end up burnt out on the admin before they even get to the fun part: creating.
Here’s where ChatGPT comes in.
Why ChatGPT is a game-changer for creatives
ChatGPT isn’t something to roll your eyes at anymore. It’s literally a 25/7 assistant who never sleeps, never complains, and never says, “that’s not in my job description.”
For photographers, videographers, and content creators, it can help with things like:
- Writing emails that sound warm, clear, and professional (without agonising for an hour over two sentences).
- Re-writing emails that sound empathetic, kind, and understanding to your clients requests and changes (even when you feel like you aren’t being seen or heard as a professional business).
- Drafting blog posts and captions that keep your SEO alive and your Instagram feed freshhhhh.
- Brainstorming workflows, questionnaires, and client resources when you’re not sure where to start.
- Helping you think through tricky situations: like what to say to a ghosting client or how to price your packages without spiralling into “am I too expensive??” mode.
But here’s where it gets tricky… generic AI sounds… generic. And your clients don’t want generic. They want you.
The real secret? Training it in your own voice.
Anyone can type a question into ChatGPT and get a decent response. But if you want it to truly work for your business, you need to train it.
That means feeding it:
✨ Your brand voice (are you warm and chatty, sleek and editorial, playful and cheeky?).
✨ Your business strategies (how you approach pricing, workflows, client experience).
✨ Your standard operating procedures (what happens step-by-step from enquiry to delivery).
✨ Your personal boundaries (for example, how you politely but firmly say “no” to a discount request).
When ChatGPT knows all that? It stops sounding like “an AI” and starts sounding like you.
Tips for training your AI to actually be useful
Here are a few ways to get started:
- Start small. Upload your client email templates and ask ChatGPT to rewrite them in your voice. You’ll quickly see where it nails it (and where it needs fine-tuning).
- Feed it your brand guide. Think tone of voice, words you always use, words you never use. (I, for example, never say “hey lovers” or “third wheeling bestie”. Ick. My emails are more like “Hey you two” or “big love”)
- Document your processes. Got a workflow for weddings? Upload it. Got a step-by-step process for handling tricky situations? Feed it in. The more context, the better the output.
- Give feedback. If it spits out something stiff or cringe, tell it. Just like an intern or that new second photographer your are trialing out, it learns and takes action with clear feedback.
The fast track: a bot built for you
Now you could spend hours teaching ChatGPT to sound like you. Or… you could let me hand you the shortcut because I’ve already built the tool I wish I had years ago:
👉 The Photographer’s AI Bestie
It’s not just a random bot. It’s been trained on my entire process from 800+ weddings and 12+ years in business. Everything from workflows and posing strategies to curation methods and tricky client replies.
And the best bit? You can train it in your own brand voice so it doesn’t just spit out generic replies. It becomes your 24/7 business bestie.
Imagine having:
✔ A copywriter in your pocket for emails and captions.
✔ A mentor for workflows, strategy, and sticky situations.
✔ A boundary-setting coach for when clients test your patience.
✔ A brainstorming partner for when your ADHD brain is fried.
No fluff. No overwhelm. Just one tool that gets you unstuck in minutes.
Final thoughts
At the end of the day, ChatGPT won’t replace you. (Your clients hire you for your eye, your style, your presence on the day.) But it can replace the endless hours of admin and overthinking that keep you from actually building the business you dream about.
Train it right, and it’s like having a second brain that speaks your language and always has your back.
Ready to skip the “generic AI” struggle and start using it like a pro?
👉 Check out The Photographer’s AI Bestie here.
