It often isn’t as pretty or as effortless as it looks behind closed doors - ugly crying, self-pity parties, burnt-out rage fits and using my doggos as therapy - yeah, been there, done that…and let’s be honest, sometimes still do it. LOL.
But I will say this: I’ve worked bloody hard to get to where I am today and I’m proud of how far I’ve come.
I’ve taken what I learned from my own struggles as a budding entrepreneur, turning it into 600+ weddings booked and photographed across three continents. Today, my business allows me to travel internationally for work while enjoying a well-deserved holiday, which sometimes feels too good to be true.
This membership is all about pouring your mocktail and drinking it too. I've got the inside scoop on how to turn your passion into a full-blown career and start raking in the big bucks (think consistent 5-figure months!). No need to stress about the nitty-gritty details, you’ll have all the strategies, tools and coaching you need to NAIL your photography business. ASAP.
Big dreams deserve to become reality, right? You'll learn how to break 'em down into bite-sized chunks and take relentless action to make 'em happen.
No more wishy-washy theory. We'll equip you with practical techniques to implement like a boss. You'll have the tools to make a real impact.
You'll be like a magnet drawing in your absolute dream clients left, right, and centre. The ones who'll appreciate your vision and creativity, and can't resist workin' with you.
Time to turn your pocket change into dollar bills, my friend! You'll learn the savvy ways to skyrocket your photography business that'll have your bank account doin' a happy dance.
Creative burnouts? Ain't nobody got time for that! Streamline your workflow, maximize your productivity, and enjoy that sweet work-life freedom. It's time to do more of what you love, with the people you love. Life is meant for living!
I’m a professional, award-winning wedding photographer, business marketing fanatic, wife, dog mum, and escape room fiend - based in Melbourne, Australia. And of course, your soon-to-be biz bestie!
Over the last 10 years, I’ve worked my booty off growing my photography business from borderline bankruptcy to consistent six-figure years. I won’t lie, it took a million meltdowns and deep soul-searching before I started getting solidly booked out by my dream clients.
Once I cracked that illusive “code”, my biz grew exponentially so I created an online community to teach you the fast tracked way (aka, it won’t take 10 years, lol) on how to do the same. I see you and I hear you.
Focusing on intentional marketing strategies that can have a quick result, as well as slow burn strategies that will have a lasting impact. Remember, success is a journey, not a destination.
Planning and executing successful collaboration shoots. From coming up with creative ideas to working with a team of vendors, we’ll cover it all.
how to optimize your website for lead generation, from creating irresistible landing pages to using SEO strategies.
get seen with a strong Instagram presence
Say goodbye to wandering around aimlessly unclear. Dive deep into market research, analyzing demographics, preferences, and trends to understand exactly who your dream clients are and how to reach them.
how to become a magnet, attracting all those perfect match clients who just can't resist working with you.
stand out from the crowd and become the go-to photographer in your chosen niche.
dig deep and discover your driving force, your one-of-a-kind "why" that fuels your photography passion.
Nail down branding, target marketing, pricing, and client management systems to attract your ideal clients and build a successful business.
set goals and map out your route to success.
streamline bookings, keep track of client details, and stay on top of your schedule like a pro.
protect yourself and your clients with rock-solid contracts.
Putting yourself out there through and injecting yourself in to your business and your marketing is going to feel a little bit uncomfortable. This module is all about protecting your mental health and building confidence.
build self-belief and confidence, trusting your instincts, and having faith in your unique vision and style.
cultivate resilience, bouncing back from obstacles, adapting to change, and keeping pushing forward.
recognise and overcome imposter syndrome.
You've booked your dream clients, and now it's time to rock their world! Up your game and have them raving before you’ve even delivered the photos.
exceed your clients' expectations and surprise them with thoughtful gestures that show you care.
create a personalised experience for your clients is key to making them feel seen, heard, and appreciated.
provide top-notch service that makes your clients feel like royalty
Ever heard the saying, "Give 'em an offer they can't refuse!"? Well, that's exactly what you'll learn to do. Get ready to transform those leads into raving fans who are queuing up to work with you.
create a sense of FOMO that compels your leads to take action now, instead of procrastinating.
create packages and experiences that leave your potential clients weak at the knees
provide top-notch customer service that goes above and beyond.
Upscale your skills, services, and marketing to attract high-paying clients and achieve your goals. With hard work and determination, anything is possible!
pitch your work to publications, and get your name out there.
monetize your photography through an online client store.
BONUS: 1 hr mentoring session in your first month
12 months of self-paced course modules
20+ hrs of group coaching call replay
active and supportive Facebook community
monthly live group training calls
12 months of self-paced course modules
20+ hrs of group coaching call replay
active and supportive Facebook community
monthly live group training calls
Because I want to shower you with even more value, I'm throwing in something extra special. Drumroll, please...FREE access to all the Masterclasses I'll be running over the next 12 months! I'm talking priceless knowledge, insider tips, and so many in depth conversations to take your photography game to superstar status.
If you sign up now, you'll lock in your membership at the same price each year for your lifetime of the course. That's right, my friend—no price increases when you continue your membership, no sneaky hidden fees. Just one sweet price, repeated. Think about it. As you make your way through the course, your photography skills skyrocket and your business flourishes, imagine paying the same affordable price for your course access year after year. This is the cheapest it will ever be again, and you get to benefit from it for a lifetime! Talk about a no-brainer!
Feeling a little lonely on your photography journey? Time to change that!Feeling a little lonely on your photography journey? Time to change that! This self paced online course is here to challenge and reinvigorate your creativity. Walk away with the knowledge to plan and create your own shiny-new, fancy AF content to show off on your socials and website - that’s content on tap, for dayzzz. You'll discover how to build meaningful connections with fellow creatives, and trust me, everything is better when you've got friends who speak your creative language.
Are you ready for some one-on-one mentorship with yours truly? That's right, my friend! I'm offering you a full hour of FREE mentoring in the first month of your membership, when you pay in full. We'll dive deep into your goals, brainstorm ideas, and develop a killer strategy to take your photography biz to new heights. It's like having a personal hype squad in your corner!
Is a certain “photo-sharing app”, one that forces you to lip-synch, dance, and point at imaginary things to stay “relevant”, the bane of your existence? I’ve got you. This mini-course will walk you through all the strategies to level up your presence on Instagram (and steal those hearts all day long).
The Creative Mocktail Club modules have been built for desktop, with a mobile-friendly app. For on-the-go access, simply download the Kajabi app on your phone, log into your account and happy days!
I mean, I can't stop you, but no—each purchase of this membership is only good for one single user. Any violation of this would be considered breaking the law and you will be immediately booted from the membership with no refunds given.
No dice, bb. As this is a digital-only product, once I've handed over the keys, the product is considered to be fully consumed. It's designed to give you the tools to get you bookings, not to get you to #influencer status—perk though, you MAY go viral with these strategies! If you are having any issues with the content, HMU though. I'm here to help!
The course cohort opens every 3 months or so, so if you are keen to make 2023 your year for business success, now is the time to take things seriously, baby! PS, as I continue to grow the course, the pricing will change and with payment plans available, you'd be silly not to.
The Creative Mocktail Club is a membership that is an ongoing resource that you can come back to at any point. It's not one of those ‘buy and goodbye’ type purchases, it's a continuous support system and something you can join whenever you feel like you need more guidance with your business. I’m here for you whenever you need me.
BONUS: 1 hr mentoring session in your first month
12 months of self-paced course modules
20+ hrs of group coaching call replay
active and supportive Facebook community
monthly live group training calls
12 months of self-paced course modules
20+ hrs of group coaching call replay
active and supportive Facebook community
monthly live group training calls