The wait is almost over for Beyond the Pose.🤗💛
Doors re-open 28th October 2024!
Jump on the waitlist to access exclusive perks when it reopens!
beyond the pose
DEEPEN YOUR CONNECTIONS
FOR IMPACTFUL STORYTELLING & intentional curation
deepen your
connections for impactful storytelling &
intentional
curation
let's play a little guessing game
let's play
a little guessing game
Your client relationships feel more like professional transactions.
They’re in and out, and it’s unlikely you’ll ever hear from them again. Okay, next.
FINALISING AND SENDING GALLERIES TRIGGERS MORE SELF-CRITICAL ANXIETY THAN EXCITEMENT.
All the typical shots are there but lack that extra spice or an emotional narrative.
Your portfolio doesn’t reflect the people and places you actually want to shoot.
Your work feels repetitive and disconnected, but you’re too afraid to experiment creatively.
YOU OFTEN FEEL LIKE YOU’RE THE ONLY ONE KEEPING THE FORT DOWN ON WEDDING DAYS.
Your clients’ wedding days can often feel like mayhem, and you struggle to juggle all the hats at once.
You hustle for every new enquiry, wishing you could attract more referrals.
It always feels like you’re starting from scratch whenever the enquiries start slowing down.
Asking for reviews gives you the ick because it feels forced and uncomfortable.
You’re not 100% confident if they’re 100% happy with their experience, so you’d rather not ask.
can i share a juicy tidbit with you?
even if you only agree with one or two of the statements,
can i share a juicy tidbit with you?
—but we’re gonna work together to fix that, pronto.
Running your wedding photography biz is no walk in the park.
From keeping up with the latest trending Pinterest vibes to cosying up to new couples and submitting features to publications for what feels like the thousandth time, there are so many boxes to tick, i’s to dot, and t’s to cross.
Until now, the focus has always been on “how can I attract more enquiries?” or “how do I convert more bookings?”
What’s the common thread here?
We get hung up on filling up the top of our funnel with enquiries, and once we convert them, we go straight back to refilling it again. The rest of the funnel is left to sort itself out.
But what if I told you that’s where the biggest gap lies? The gap that’s preventing you from celebrating consistent, predictable income month after month?
(No, you don’t have to shoot more weddings or double your rates.)
it's not you, it's your relationships
it's not you, it's your relation-
ships
client retention
is where it's at
news flash:
After 10+ years in the industry and consistently earning multi-six figures every year, I’ve discovered the shiniest, sparkliest golden key to building a sustainably profitable business.
This is not a humble brag but to set the scene and reassure you that you, too, can replicate that success.
And I’ll walk you through my exact framework, so you can start transforming your client experience for impactful storytelling and intentional curation—with bonus colourful sprinkles on top ‘cos I hate gatekeeping!
After 10+ years in the industry and consistently earning multi-six figures every year, I’ve discovered the shiniest, sparkliest golden key to building a sustainably profitable business.
This is not a humble brag but to set the scene and reassure you that you, too, can replicate that success.
And I’ll walk you through my exact framework, so you can start transforming your client experience for impactful storytelling and intentional curation—with bonus colourful sprinkles on top ‘cos I hate gatekeeping!
client
retention is where it's at
beyond
the pose
INTRODUCING:
beyond the pose
Cultivating meaningful,
lifelong CLIENT
RELATIONSHIPS TO elevate
YOUR STYLE AND REFINE YOUR PORTFOLIO.
A course and community centred on
cultivating meaningful, lifelong client relationships to elevate your style and refine your portfolio.
Cultivating meaningful,
lifelong CLIENT
RELATIONSHIPS TO elevate
YOUR STYLE AND REFINE YOUR PORTFOLIO.
Cultivating meaningful,
lifelong CLIENT
RELATIONSHIPS TO elevate
YOUR STYLE AND REFINE YOUR PORTFOLIO.
A course and community centred on
cultivating meaningful, lifelong client relationships to elevate your style and refine your portfolio.
With 4 core modules, broken down into over 20+ digestible lessons, you can use my exact framework to attract, serve, and wow the party hats off your dream clients.
SELF-PACED COURSE
SELF-PACED
get the full breakdown
Let’s not be shy; half the fun of joining a course is the opportunity to meet and connect with other wedding photographers—our fellow anti-9-5ers.
INTENTIONAL COMMUNITY
From client questionnaires to email and mood board templates, I’ll load you up with everything you need to start taking action on your biz goals ASAP.
TEMPLATES & GUIDES
CLIENT RESULTS
03.
MODULE THREE: collaboration
Over a series of lessons, you will learn:
- How to practically & mentally prepare for the shoot in the lead-up
- Collaborating closely with other vendors to understand & achieve your client’s vision
- Real-time direction & communication examples
- Natural posing & transitions to ease your clients into the experience
- Complete breakdown of shooting a wedding day, including different lighting conditions
04.
MODULE FOUR: curation
Over a series of lessons, you will learn:
- The most productive workflow for editing, selecting & curating the best images
- How to intentionally & efficiently cull your work for maximum impact
- Purposefully present & deliver your client galleries with the ultimate wow factor
- Confidently requesting client feedback & securing glowing 5-star testimonials
- Leveraging a cohesive, consistent visual identity to boost your recognition
Settle in and feast your eyes ‘cos here’s the full breakdown, my friend.
what's in the modules?
01.
MODULE ONE: CREATIVITY
Over a series of lessons, you will learn:
- Reconnect with your most authentic self to refine your unique creative style
- Nurture a growth mindset so you never have to shrink yourself
- Practical strategies to overcome comparison & toxic traps
- How to balance innovation with consistency in a trend-driven industry
- Where & how to seek inspiration to continuously grow as a photographer
02.
MODULE TWO: connection
Over a series of lessons, you will learn:
- Complete clarity on who your target market is, including how to attract & serve them
- Basic psychology & the power of empathy to connect with clients on a deeper level
- How to read between the lines to truly understand your clients & their vision
- Building client rapport & trust to set yourself up for success on the wedding day
- Establishing an intentional workflow to build strong foundations & set expectations
what's in the modules
Curated to accompany each module of the Beyond the Pose course.
included bonuses
included
bonuses
Walking you through every step of your client experience journey to guarantee those coveted 5-star reviews.
90-PAGE CLIENT EXPERIENCE GUIDE
01.
Personalisable to your liking, these plug-and-play email templates will make your client communications so much easier. No more overthinking or fiddling around!
CLIENT EMAIL TEMPLATES
02.
Empowering your clients with “I trust you to do your thing” confidence, these questionnaire templates will guide you on what questions to ask and when to ask them.
CLIENT QUESTIONNAIRE
03.
I’ve helped 700+ couples plan their timelines, and this is my holy grail template for keeping everything on schedule and ensuring you cover every angle.
TIMELINE QUESTIONNAIRE
04.
Client-facing touchpoints covered? Let’s streamline your backend workflow to complete the picture. Swipe my go-to workflow framework so you can always feel confident and in control!
COMPLETE WORKFLOW
05.
Adding a pop of fun and colour, sharing mood board inspo with your clients is a great way to set expectations and achieve aesthetic goals for yourself and your clients.
MOOD BOARD TEMPLATES
06.
It’s often much easier watching someone do something than them just giving you verbal instructions. This bonus collection of cute live shoot demos is super-easy to follow along, helping you visualise and put everything into practice.
live shoot demonstrations
07.
From the basic must-have poses to the spicy shots, achieve your client’s vision while experimenting with different posing styles to elevate your portfolio.
DIGITAL POSING PROMPT DECK
08.
LAUNCH-only bonus
launch-only
bonus
Only valid if you join before the 3rd of November.
3 x GROUP COACHING SESSIONS
Let’s be real. When you join a course, you probably already have a handful of questions. Then, once you’re in and diving into all the new content, the wheels start turning and you have even more questions.
If you’re anything like me, I’m impatient. I want the answers so I can keep moving forward ASAP.
As an exclusive bonus for everyone who joins before the 30th of June, you can ask me anything and everything over three group coaching sessions.
We’ll brainstorm, tackle your pain points, and clarify anything you’re confused about; I’m an open book. Plus, it’s a fun way to meet your fellow BTP members!
I need this 🤩
IMAGINE THIS
- Attracting and serving clients who you are EXCITED to shoot
- Not worrying about being ghosted or constantly haggled with because you’ve nurtured a strong connection from the get-go
- Curating your own signature style instead of comparing and trying to keep up with everyone else
- Knowing exactly how to naturally pose, direct, and vibe with your clients to capture the true essence of documentary, storytelling photography
- Calmly taking charge on a wedding day to achieve your client’s vision while showing up for them in an impactful, memorable way
- Being proud of every wedding and struggling to pick which galleries to feature ‘cos you love them ALL
- An endless stream of word-of-mouth referrals from not only past clients but their vendors too
- Building a brand that effortlessly evolves with you, rather than starting from scratch every time you get bored of it
you're speaking my language
imagine this instead
hey,
i'm ash
I’m an award-winning wedding photographer based in Melbourne, Australia.
When I'm not shooting, I coach hundreds of creatives worldwide to build momentum in their businesses and get the heck outta their ruts.
MEET YOUR REAL AF COACH
hey,
I'm Ash
- Grateful for consistent $300K+ years since pivoting from borderline bankruptcy
- Celebrating a full decade in the biz, with over 700+ weddings and counting
- Featured in over 40 features and publications, on top of a list of awards
Okay, you want the receipts?
An open book, I’m here to keep it real, relatable and relevant for you, no matter where you are on your journey.
Whatever it takes, we’ll work bloody hard together to set up your wedding photography business to thrive beyond your wildest imagination.
Always here for you,
Ash xx
why should you care?
FREQUENTLY
ASKED QUESTIONS
FREQUENTLY ASKED QUESTIONS
I’m just starting out; will Beyond the Pose be suitable for me?
Yes, Beyond the Pose is perfect for you if you’re new to the wedding photography industry.
With access to all the step-by-step training, templates, and additional resources, you’ll benefit from my 10+ years of experience (and skip the common silly mistakes!🤭)
I’ve been a wedding photographer for a while now; will Beyond the Pose still be beneficial?
Honestly, sometimes we don’t know what we don’t know until someone tells us or we stumble across it. So, a fresh perspective from another experienced wedding photographer (who’s spent years obsessing over cultivating the perfect client experience) always helps!
If you’re unsure if Beyond the Pose is right for you, you’re more than welcome to email me at education@ashleighhaase.com.
Can I join Beyond the Pose if I’m not a wedding photographer?
While the course does focus on wedding photography, it’s also suitable for wedding videographers, content creators and non-wedding photographers who are invested in their client experience.
If you’re unsure if Beyond the Pose is right for you, you’re more than welcome to email me at education@ashleighhaase.com.
How will I access the course and community?
Once you’ve successfully signed up, you will receive a cute confirmation email to officially welcome you into the course. From there, you’ll be given the next steps on how to access everything.😄
When will you host the bonus group coaching sessions?
I will schedule the coaching sessions once you join Beyond the Pose and invite you to each.
If you can’t join the live session, don’t worry, I’ll send you the full replay!
Can I join after the 30th of June?
Yes, you can. 😊 However, I can’t guarantee the same bonuses will be available.
If you have any other questions, please email me at education@ashleighhaase.com, and I’ll get back to you ASAP!
forget red-flag clients; let's make you the major green-flag photographer
who everyone wants to work with
Yes, our industry is saturated and competitive, but I’m here to guide you in carving your own path and becoming the dream photographer for your dream clients. It goes both ways, right?
FYI: I’m laying it all out and not holding back on a single drop, so much so that one day I might (secretly) kick myself for helping you race past me to the top.
But what they always say is true: your success is mine too.
WHAT students SAY ABOUT BTP..
WHAT
students SAY ABOUT btp
more receipts
"Before, my work felt stiff and disconnected, but now I approach every shoot with a newfound confidence and intention."
– Kelsey Renae Photography
“I used to be super repetitive in my work, and felt like I was pumping out the same poses, week after week. Ash’s insights on building rapport and directing with purpose have completely transformed my approach.”
- KLD Weddings